Holley Groshek, Executive Director
hgroshek@elcr.org
Holley has more than 30 years of experience in nonprofit management, with expertise in leadership, strategic planning, marketing and development, programs, partnerships, and advocacy.
Since becoming ELCR’s Executive Director in 2014, Holley has worked closely with the Board of Directors to advance the organization’s mission and strategic priorities, strengthening its programs and educational resources, building partnerships, expanding the organization’s reach, and positioning ELCR as a national voice on equine land conservation. She has also worked closely with the Board and outside consultants to develop a strategic path forward for the organization, including ELCR’s 2026–2028 Strategic Plan, which provides a framework for strengthening ELCR’s impact and advancing its mission. Her work focuses on raising awareness of the importance of conserving land for equine use and addressing the growing loss and fragmentation of land available for horses and equestrian activities.
Prior to joining ELCR, Holley served as Director of Administration and Equine Relations for the 2010 FEI World Equestrian Games Foundation and as Executive Director of the Kentucky World Trade Center. She holds an MBA with concentrations in Marketing and International Business from Binghamton University in New York and a B.S. in Liberal Arts with an emphasis in Biochemistry.
An avid equestrian, Holley grew up in upstate New York and has decades of experience riding and competing as an amateur rider. Her work with ELCR is a natural fit with her longstanding interest in conservation and her belief that the loss of land available for equine use is one of the most critical issues facing the horse world.
Holley lives in Lexington, Kentucky, with her three dogs and enjoys riding, hiking, and gardening in her free time.
Shoshana Rudski, Marketing and Development Manager
srudski@elcr.org
Shoshana has always been dedicated to both horses and protecting the land. After attending Wilson College in PA, she moved to Lexington, KY to dive head-first into the equine industry. She has created media and written for several equine, livestock, and pet focused publications, managed dressage and eventing barns, and helped in restarting hundreds of off-track thoroughbreds.
Shoshana is excited to be part of the ELCR team and help spread the word about the importance of keeping land safe for our horses. When she isn’t at her desk, Shoshana competes her two mares and takes care of her (too many) dogs and cats (and a snake).
Jessica Tice, Office Coordinator
elcradmin@elcr.org
Jessica lives in Lexington, KY with her husband, dog, cats, and horses. She is a lifelong equestrian and enjoys assisting in ELCR’s mission by keeping the office and administrative tasks running smoothly. She enjoys trail riding and exploring the land that ELCR helps to protect!