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Date recorded: January 27, 2022

With our partner American Trails, ELCR sponsored the Trail Ambassador Programs: Tips, Tricks, and Best Practices (Part 2) webinar on January 27, 2022.

Trail ambassador programs can be a boon to any trail or trail system. They build local engagement, help identify and solve deferred maintenance issues, and turn casual users into lifelong advocates.

This webinar gathered together leaders of some of the best ambassador programs across the nation, representing a variety of trail user types, to share best practices and offer sage advice for starting programs for your trail. We made this a two-part webinar series to showcase great examples and resources that focused on providing ample time for answering attendees’ most burning questions. (If you missed the live Part 1 webinar back in October 2021 you can download the recording here: This Part 2 webinar is a panel presentation with six presenters sharing their ambassador program experiences reflecting different trail user groups.

One of the panelists, Steve McClintock, shares his experience from the equestrian perspective. Steve is one of the two National Directors for Arizona on the Back Country Horsemen of America (BCHA) national Board of Directors. He was President of the East Valley BCH Chapter in Apache Junction (East Mesa), Arizona from 2015-2021. He is also Chairman of the BCHA Legacy Fund — an endowment like fund. Steve has enjoyed many hours in the saddle with his Tennessee Walking Horse named Ranger which he describes as “a darn good trail horse.”


All webinar presenters:
• Natalie Ferraro, Engagement Manager, Trailkeepers of Oregon
• Adam Harden, Deputy Administrator, Ambassador Program, NOHVIS
• Randy Harden, Program Administrator, Ambassador Program, NOHVIS
• Steve McClintock, National Director for Arizona, Back Country Horsemen of America
• Ursula Sandstrom, Trail Ranger and Outreach Director, Washington Area Bicyclist Association (WABA)
• Taylor Goodrich, Communication and Media Specialist, American Trails